Privacy Policy

Else is a family curiosity service operated at https://elsey.app. Parents text Elsy by SMS to receive daily curiosity quests and coaching replies. The parent is the SMS subscriber. Children do not create accounts and do not text Else directly.

Contact: hello@elsey.app

This Privacy Policy applies to information collected through our website, SMS program, and related services. By using Else or opting in to our SMS program, you acknowledge this policy and our Terms of Service.

We may collect the following categories of information:

• Identifiers: mobile phone number, parent name
• Family profile information:child’s first name, age, and interests you provide during onboarding
• Communications:SMS messages you send to Else, including relayed child responses and Elsy’s replies
• Preferences: preferred quest delivery time and messaging settings
• Service data: quest history, onboarding status, subscription or trial status, and technical logs needed to operate the service
• Website data: basic usage information when you visit our website (such as browser type and pages viewed), via standard server logs or analytics tools

We do not knowingly collect payment card numbers directly unless and until we offer online billing; payment processing would be handled by a PCI-compliant third-party processor.

This section applies to our SMS program and mobile data.

We will not sell, rent, loan, or share your mobile phone number, SMS opt-in data, or messaging consent status with third parties or affiliates for their marketing or promotional purposes.

We may share personal data, including your phone number and SMS opt-in or consent status, with service providers that help us deliver the Else messaging program (such as SMS carriers, messaging platforms, hosting providers, database providers, and AI processing providers). Those providers may use the information only to perform services for Else and are not permitted to use it for their own marketing.

SMS opt-in data and consent records are maintained in compliance with applicable messaging regulations, including TCPA and A2P 10DLC requirements. Even if other sections of this policy describe data sharing for business operations, SMS opt-in data and mobile consent status are not shared with third parties or affiliates for marketing or promotional purposes.

We do not purchase lists of phone numbers. We send SMS only to individuals who have opted in.

We use personal information to:

• Provide, operate, and improve the Else SMS service
• Onboard your family and personalize daily quests and replies
• Deliver onboarding messages, daily quests, optional dinner conversation questions, and Elsy’s responses
• Maintain quest history and family context over time
• Process subscriptions or trials when billing is enabled
• Respond to HELP, STOP, and support requests
• Monitor service quality, prevent abuse, and ensure security
• Comply with legal obligations and enforce our terms

We do not sell your personal information. We do not use the SMS program to deliver third-party advertising.

Program name: Else SMS Program

Opt-in: You opt in by texting HELLO (or another designated keyword) to our Else phone number, or through another opt-in method we clearly disclose at the point of collection.

Message types: onboarding messages, daily curiosity quests, optional dinner conversation questions, service replies, account or billing notices (if applicable), and occasional service-related updates.

Message frequency: typically 1–3 messages per day; message frequency may vary.

Costs: Message and data rates may apply. Check with your mobile carrier for details.

Opt-out: Reply STOP at any time to cancel SMS from Else. After you send STOP, we will send a confirmation and you will receive no further messages unless you re-opt in.

Help: Reply HELP for assistance or email hello@elsey.app.

Consent: Consent to receive SMS is not a condition of purchase.

Carriers: Wireless carriers are not liable for delayed or undelivered messages.

We may share information in these circumstances:

• Service providers: vendors that help us operate Else (SMS delivery such as Telnyx, cloud hosting, database, AI processing, email, and payment processing if enabled), subject to contractual obligations
• Legal compliance: when required by law, regulation, legal process, or governmental request
• Protection: to protect the rights, safety, and security of Else, our users, or others
• Business transfers:in connection with a merger, acquisition, or sale of assets, subject to this policy’s protections for SMS data

We do not share personal information with third parties for their own marketing purposes. SMS opt-in data is never shared for marketing, as stated in Section 4.

Our website may use essential cookies or similar technologies for basic functionality and security. We do not use website cookies to sell your personal information or to share SMS opt-in data.

We retain personal information for as long as your family uses Else and as needed to provide the service, comply with legal obligations, resolve disputes, and enforce agreements. SMS and message content may be retained to personalize future quests and maintain service continuity. You may request deletion as described in Section 11.

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

SMS opt-out: Reply STOP to end SMS messages from Else.

Access, correction, deletion: Email hello@elsey.app to request access to, correction of, or deletion of your personal information, subject to applicable law.

California residents: You may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, and opt out of certain processing. We do not sell personal information. To exercise rights, contact hello@elsey.app.

Other U.S. state privacy laws: Where applicable, you may have similar rights regarding access, correction, deletion, and opting out of certain processing. Contact us to submit a request.

Else is designed for parents and legal guardians. The parent is the SMS subscriber and provides information about their child during onboarding. We do not knowingly collect personal information directly from children under 13 without parental involvement. If you believe we have collected information from a child in error, contact hello@elsey.app.

Else is operated from the United States. If you access the service from outside the U.S., your information may be processed in the United States or other countries where our service providers operate. By using Else, you consent to such processing.

We may update this Privacy Policy from time to time. We will post the updated policy at https://elsey.app/privacy with a revised effective date. Material changes may also be communicated via SMS or email where appropriate. Continued use of Else after changes constitutes acceptance of the updated policy.

Questions about this Privacy Policy or our data practices:

Email: hello@elsey.app
Website: https://elsey.app